Starting point
The shop lives on experience and personal advice. Online it looked like any other store: few images, and no explanation of what sets it apart from online retail.
Our approach
We focused on what mail order cannot do: listening, comparing, being advised. Showroom photography, a website that explains the visit, and in-store signage that guides people through it.
The path to the customer
Prospective customers understand before they set out why the trip is worth it, and arrive at the showroom prepared.
