Starting point
Appointments ran on word of mouth and Instagram messages. Anyone who did not already know the salon found neither prices nor photos of the work online — and chose the competitor with the better-kept profile.
Our approach
We made the work visible: photography of the space and the results, a lean website with services and price ranges, an active Google profile, and consistent staff clothing that carries the identity into the room.
The path to the customer
New customers see what to expect before their first visit and find the shortest route to an appointment. Reviews happen right after the cut.
