Projects
Different sectors, the same order of operations: become visible, build trust, get found, get booked.
Sector: Hospitality
A restaurant whose kitchen was far better than its digital presence.
Starting point The dining room was full, but reviews were rare and out of date. There were barely any photos online, the menu existed only as a PDF, and the printed cards did not match the room.
Sector: Barbershop / salon
A salon with loyal regulars that barely existed for new customers.
Starting point Appointments ran on word of mouth and Instagram messages. Anyone who did not already know the salon found neither prices nor photos of the work online — and chose the competitor with the better-kept profile.
Sector: Specialist retail
A specialist shop whose greatest strength — advice — was invisible online.
Starting point The shop lives on experience and personal advice. Online it looked like any other store: few images, and no explanation of what sets it apart from online retail.
Sector: Services / workshop
A business with a full order book whose enquiries were still hard to keep track of.
Starting point Enquiries arrived through three channels at once, the website was years old, and it named neither the current range of services nor a clear route to getting in touch.
All projects are shown anonymously. We only publish names, figures or metrics with explicit permission.
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